Small business marketing platform

Creative that makes small business unmissable.

Decades of big-brand discipline. A smart process built to serve small business. Focused on local business growth.

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adwow — showreel

World-Class Creative
is the Differentiator

Creative quality drives 49% of advertising sales lift — the other variables : reach, targeting, brand factors and recency, collectively equal 51%. *Nielsen/NCSolutions, 2023

0%

of advertising sales lift is driven by creative quality alone.

Creative quality is the single most powerful driver of advertising effectiveness.

  • Creative quality drives 49% of advertising sales lift — nearly equal to reach, targeting, brand factors, and recency, combined. (Nielsen/NCSolutions, 2023)
  • When creative is strong it accounts for up to 89% of digital ad sales lift. When weak, nothing else compensates. (Nielsen Catalina Solutions)
  • Companies investing in creative excellence outperformed peers on revenue growth, shareholder returns, and enterprise value — across 15 years. (McKinsey)
  • Marketing spend surged 33% while purchase intent rose only 17%. Volume without quality is money wasted. (Shutterstock Creative Impact Report, 2025)
  • 3 in 4 Americans say advertising influences their brand choices — but only when creative is good enough to change how they feel. (Zappi, 2025)

“Great creative is not a cost. It is the highest-returning investment available to a marketer — and the one most consistently undervalued.”

Sources: Nielsen/NCSolutions (2023) · McKinsey ACS Study (2017) · IPA Effectiveness Databank · Shutterstock 2025 Creative Impact Report · MAGNA Media Trials

Serving SMEs
Like No Other.

AdWow offers 7 critical functions creating a one-of-a-kind marketing platform for small business.

AdWow turns every campaign into intelligence for the next one.

  • Market insight drives positioning.
  • Positioning drives creative.
  • Creative is expanded by AI.
  • Optimized by predictive analytics.
  • Scaled through AutoScale.
  • Deployed through media.
  • Performance data feeds back into the platform — continuously improving results.

Decades of big-brand discipline. A smart process to serve small business. Focused on local business growth.

World-Class Creative that
Uniquely Positions the Brand

AdWow develops unique brand positioning statements to maximize marketplace opportunities & minimize threats.

Each Positioning Statement Yields a Unique & Breakthrough Creative Campaign

Positioning 1

AXIS Chiropractic — origami ballerina
feel better. nutcracker better.
AXIS Chiropractic — origami rescue figure
feel better. rescue better.
AXIS Chiropractic — origami sailor figure
feel better. protect better.
AXIS Chiropractic — origami goalie figure
feel better. deke better.

Positioning 2

Salem campaign — yellow: when pain in the back becomes a pain in the butt
Salem campaign — coral: don't manage pain, eliminate it
Salem campaign — blue: feel the weight of the world in your neck?
Salem campaign — purple: pain paralyzes

Positioning 3

Positive Effect campaign — leaning tower of Pisa straightened
Positive Effect campaign — untangled string of lights
Positive Effect campaign — bent nails straightened
Positive Effect campaign — cubist portrait aligned

Positioning 4

Palmetto Live Free campaign — dancer leaping with green scarf
Palmetto Live Free campaign — skydiver at sunset
Palmetto Live Free campaign — smiling swimmer
Palmetto Live Free campaign — hiker on a ridge

Positioning 5

Rebuilt Therapy campaign — even our rates are designed to reduce pain
Rebuilt Therapy campaign — relief, re-life
Rebuilt Therapy campaign — you're not getting taller, how about we work on your flexibility
Rebuilt Therapy campaign — in pain? we can undo what you undid

One Idea. Every Channel.

Great campaigns are built to work together — not as disconnected tactics.

Television
AXIS campaign on a television screen — feel better, nutcracker better
Billboard 14×48
AXIS campaign on a roadside billboard
Meta / Social
AXIS campaign as a sponsored Meta feed post
Direct Mail
AXIS campaign as direct mail postcards
Vehicle Graphics
AXIS campaign wrapped on a service van
Radio :30
AXIS campaign radio script — feel better, thirty seconds
Website / Landing Pages
AXIS campaign as a website landing page
Email
AXIS campaign as a marketing email

One Concept, Every Size & Format. Automatically.

AdWow’s AutoScale feature automatically develops every size and format necessary.

AXIS campaign scaled to a 300 by 600 display ad
AXIS campaign scaled to a large-format poster
AXIS campaign scaled to a website landing page
AXIS campaign scaled to a social story format
AXIS campaign scaled to a vertical video format
AXIS campaign scaled to a mobile banner
AXIS campaign scaled to a postcard
AXIS campaign scaled to a flyer
AXIS campaign scaled to a square social post
AXIS campaign scaled to a small display unit
AXIS campaign scaled to a mobile interstitial
AXIS campaign scaled to a medium rectangle ad

728×90 · 300×250 · 300×600 · 540×540 social · 6×4 postcard · 8.5×11 · billboard 14×48 · :30 TV · Meta · email · website

Some of the Company We’ve Kept

AdWow’s team has worked on some of the world’s foremost brands. Here are a few.

Brand logos AdWow's team has worked on: American Airlines, BellSouth Mobility, Captain Morgan, Champion, Coca-Cola, Diageo, Domino's Pizza, Hanes, Hasbro, Heinz, Kraft, Lowe's, Mondelez, Pepsi, Pizza Hut, Planters, Sara Lee, Telus, Thomasville, TikTok, UPS, Unilever, Volkswagen and Yum!

Experience Matters.

Our clients are not hiring services. They are hiring world-class judgment & talent.

Portrait of Shom

Shom

CEO

Shom was most recently the CEO of BCAA. He has been a senior executive at Fortune 500 companies such as Mondelez/Kraft, Shell and Sara Lee, and an Assistant Deputy Minister of International Trade. He has global experience in Marketing, Strategy, M&A and Finance. He was recognized as a Glassdoor Top CEO in Canada in 2018 and has served on a variety of boards, receiving his ICD.D designation from the Institute of Corporate Directors.

Shom has a B.Comm from UBC and an MBA from Harvard Business School.

Portrait of Ryan

Ryan

Chief Creative Officer

Ryan has led creative departments at some of the most successful agencies in the U.S., serving Fortune 500 companies including Coca-Cola, American Airlines, and Sara Lee Branded Apparel. Over a 25-year career, he has won numerous awards for creative excellence. For the past 13 years, he has focused on brand-building campaigns for a wide range of small business clients, bringing big-agency expertise to help them grow.

Ryan earned a B.A. in Journalism from the University of North Carolina at Chapel Hill.

Portrait of Sushil

Sushil

VP, Media & Digital

Sushil brings over a decade of experience at global media networks like GroupM-WPP and Dentsu, leading analytics and media effectiveness for major brands. A Master’s graduate in Analytics from Queen’s University, he combines media expertise with advanced statistical modeling to deliver actionable insights.

He specializes in applying AI and Machine Learning to modernize media measurement — building Media Mix Models (MMM) that drive incremental outcomes and improve media ROI through evidence-based investment decisions.

Portrait of Raymond

Raymond

VP, Web Design & Development

Raymond is the Founder of Media Labs Innovation Pte Ltd, est. 1999. With over 26 years of experience in Interactive Media, Web Development and Digital Automation, Media Labs is a full-service professional media design and development agency with offices in Singapore and India, and over 1,500 satisfied corporate customers.

Raymond holds a Bachelor’s in Multimedia from Curtin University, and is a Singapore Certified Management Consultant as well as a Google Certified Specialist.

Portrait of Kris

Kris

Director, Artificial Intelligence

Kris Chen is an AI engineer focused on LLM and AI agent security. At TikTok, he designed core algorithms for web and URL scanning systems processing 15 million URLs daily to detect phishing and scams. A technical artist, he is experienced in photorealistic, stylized and AI rendering in Unity3D, generative AI workflows with ComfyUI, and workflow automation in Adobe Illustrator.

Kris holds a BS in Computer Science from NYU and an MS in Electrical & Computer Engineering from Carnegie Mellon.

Let’s get
to work.

Tell us where you want your business to go. We’ll bring the judgment, the talent and the platform.